As AANA approaches its 40th anniversary, a rebranding seemed fitting to gain momentum as the organization looks ahead to the next 40 years. AANA’s new look is centered around the tagline, "Advancing the Scope." This unique and forward-thinking message positions AANA as an innovative global resource and community. The tagline brings balance to AANA’s depth and energy and affirms that the organization is continuously seeking out opportunities to provide robust education and innovative events not only in North America, but also worldwide. Watch the branding reveal video here!
The globe-like icon featured in the new AANA logo represents an abstract view through an arthroscope, and its geometric shape communicates AANA’s commitment to its members across the globe. The new AANA Education Foundation logo features a similar icon, but with an upward arrow to emphasize the commitment to AANA and continued funding of orthopaedic education programs, research and scholarships – all made possible through donor contributions. The tagline, “Seeing Beyond the Scope” is a powerful statement that communicates the AANA Education Foundation’s focus on not only advancing minimally invasive orthopaedic surgery, but also the surgeons behind the scope – their careers, patients and practices – and the industry partners that help deliver important education to surgeons. The AANA Education Foundation’s new look perfectly complements AANA and was purposefully created to demonstrate their strong relationship and continued collaboration that drives the advancement of arthroscopy and minimally invasive orthopaedic surgery.
Together, AANA and the AANA Education Foundation are dedicated to advancing and seeing beyond the scope.